“Friend” Adverts From The 1970s


adverts

While on a trip to our Archives, some old adverts from 1970s issues of the “Friend” sent the Fiction Team down memory lane!

St Ivel Five Pints

Do you remember St Ivel Five Pints? It was a powdered milk, “for use in cooking, tea, coffee and bedtime drinks”. You just added a measure to ½ pint of warm water, and topped up with cold.

“You need never run out of milk again”! Also around at that time was Marvel powdered milk – “Marvellous, less fat too!” was their ad back in the day.

Week End chocolates

Remember the lemon slices that were actually jellies? And “Montelimar”? We definitely wish they still made these!

Babycham

In the 70s, the “Friend” carried adverts that may be surprising today – alcohol ads, including Babycham and Guinness, and also lots of cigarette ads . . . a sign of the times.

Cookeen

Remember the song for this one? “Give ‘em a lift . . . with Cookeen!”

Pears Soap

adverts

In conjunction with the famous soap brand, “Miss Pears” was a modelling competition for little girls aged 12 and under.

Avon

adverts

Ding-dong, Avon calling! And good old H. Samuel – remember when everyone had those clocks?

adverts

Take a wander through 150 years of “Friend” history in our 150th Anniversary Special Edition, available now from our online shop.

Lucy Crichton

Better known as “Fiction Editor Lucy”, I am always on the look-out for the very best short stories, poems and pocket novels. As well as sourcing enjoyable content, I enjoy working with our established contributors, encouraging new talent, and celebrating 155 years of “Friend” fiction!

“Friend” Adverts From The 1970s

adverts

While on a trip to our Archives, some old adverts from 1970s issues of the “Friend” sent the Fiction Team down memory lane!

St Ivel Five Pints

Do you remember St Ivel Five Pints? It was a powdered milk, “for use in cooking, tea, coffee and bedtime drinks”. You just added a measure to ½ pint of warm water, and topped up with cold.

“You need never run out of milk again”! Also around at that time was Marvel powdered milk – “Marvellous, less fat too!” was their ad back in the day.

Week End chocolates

Remember the lemon slices that were actually jellies? And “Montelimar”? We definitely wish they still made these!

Babycham

In the 70s, the “Friend” carried adverts that may be surprising today – alcohol ads, including Babycham and Guinness, and also lots of cigarette ads . . . a sign of the times.

Cookeen

Remember the song for this one? “Give ‘em a lift . . . with Cookeen!”

Pears Soap

adverts

In conjunction with the famous soap brand, “Miss Pears” was a modelling competition for little girls aged 12 and under.

Avon

adverts

Ding-dong, Avon calling! And good old H. Samuel – remember when everyone had those clocks?

adverts

Take a wander through 150 years of “Friend” history in our 150th Anniversary Special Edition, available now from our online shop.

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