A Budget Christmas Ad Is Year’s Biggest Tear-jerker

The opening scene from the Charlie's Bar Budget Christmas ad. An elderly man is seen leaving his home with a bunch of flowers. 'Charlie's Enniskillen Christmas Advert'

Charlie’s Bar in Enniskillen has gone viral with their £700 budget Christmas ad, which highlights the strong need for community around during the loneliest time of year…

A popular pub in Northern Ireland has released a Christmas ad which has reached thousands and will have you reaching for the tissues.

The ad, which you can watch in full below, features an elderly man visiting what appears to be his partner’s grave before spending the rest of his day alone.

After being ignored by a number of passers-by on the street, he enters Charlie’s bar – his local pub. He takes a seat by the cosy fire to enjoy his pint alone.

It’s then that a young couple’s super friendly dog jumps up to greet the man. This leads to the couple deciding to sit and have a drink with him. The interaction is a warm connection that creates a sense of belonging for the man. Christmas can be a lonely time for many.

Birdy’s cover of People Help The People, originally written and performed by Cherry Ghost, features throughout.

The clip ends with the quote: “There are no strangers here, only friends you haven’t met yet.”



The ad only cost £700 to make, yet it’s poignant message has accumulated tens of thousands of likes on social media. Even catching the eye of John Lewis, which basically trademarked the tear-jerking Christmas ad trend.

“We’re not crying, you are. Merry Christmas,” their official TikTok account commented under the video.

Charlie’s bar in nearly 80-years-old, opening in 1944. Such places become a source of community for many, especially around Christmas which can be a sad time for those who have lost loved ones over the years.

This got us thinking, what brings you a sense of community? Be it all year round, or during the festive season. Where do you go and who do you surround yourself with to lift your spirits?

Visit the Charlie’s Bar Instagram page (CLICK HERE)

Hannah McLaren

I've worked at DC Thomson for six years! I began as an intern at My Weekly and The Scots Magazine, which was extended by a few months to help out at The People's Friend. I then covered maternity as Celebrity Editor for My Weekly, before I became Multimedia Journalist at The Scots Magazine. Currently I'm writing digital content across each title.