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The People's Friend Love Darg

Image by DC Thomson Ltd.

The Love Darg is “The People’s Friend’s” very own charitable appeal. Its name comes from an old Scots phrase meaning “work done for love”, and throughout its long life it has stayed true to that founding principle.

The Love Darg began in 1885 as a Grand Exhibition and Bazaar of Juvenile Industry to raise funds for a cot in the Children’s Ward of Dundee Royal Infirmary.

It then developed into a nationwide charity appeal that has seen “Friend” readers make and donate thousands of gifts over the years.

love darg

Photograph courtesy of Cats Protection.

Love Darg 2021

This year, we are delighted to say that our partner will again be Cats Protection.

Cats Protection is working hard to overcome the impact of COVID-19, which led to the closure of shops and the cancellation of face-to-face fund-raising events.

The charity has had to adapt during lockdown, particularly with its highly successful new online adoption process, which enabled people to rehome a cat without visiting centres.

A year after launch, Cats Protection had rehomed over 20,000 cats this way, giving many people around the UK some much-needed companionship during lockdown.

Cats Protection has also continued its vital campaigning work throughout the pandemic, including pushing for the compulsory microchipping of cats, which remains the best way to reunite owners with their lost or stolen pets, sometimes after many years.

The charity is also working hard to educate people on some of the issues around buying kittens online.

love darg

Photograph courtesy of Cats Protection.

As well as finding new homes for unwanted cats, Cats Protection offers a number of services to support cats and their owners.

Paws Protect is a temporary fostering service for people who are fleeing domestic abuse, Paws to Listen offers emotional support for those who have lost their beloved pets and Cat Guardians gives people peace of mind that in the event of their death, the charity will care for their cat until a new home is found.

The charity also continues to provide cat-care information to the public through a range of methods including its National Information Line, website, leaflets and talks to schools and community groups.

During COVID-19, Cats Protection has been educating the public about feline pregnancy in order to avoid a summer kitten crisis, with vets unable to carry out cat neutering operations.

Cats Protection has around 200 volunteer-run branches and 30 centres across the UK. It also has around 110 charity shops and a national Contact Centre (open Monday to Friday 9 a.m. to 5 p.m.), and provides cat welfare advice to the public.

In 2020, Cats Protection helped 126,000 cats and kittens – that’s around 345 a day. It found new homes for 27,000 cats, reunited 1,900 lost cats with their owners and neutered 109,000 cats and kittens, including 11,750 feral cats.

It also gave talks on cat welfare to 13,600 people, helped 53 families through its Paws Protect service and rehomed 145 cats through Cat Guardians.

What you can do

Please drop off or post your Love Darg make at one of Cats Protection’s adoption centres or charity shops (your nearest adoption centre or shop can be found by clicking here or by calling the National Information Line on 03000 121212).

Please note – addresses will only show online for our adoption centre and shop locations.

If you can’t get online then your makes can be posted to the following address:

Cats Protection Love Darg Campaign
National Cat Centre
Lewes Road
Chelwood Gate
Haywards Heath
RH17 7TT

All donations will be very gratefully received and will be used for cats in the care of Cats Protection or to help raise funds.

Please note that it will not be possible to acknowledge these donations. If you would like to donate money to help with the work of Cats Protection, you can send a cheque to:

Cats Protection Love Darg Campaign
National Cat Centre
Lewes Road
Chelwood Gate
Haywards Heath
RH17 7TT

Please make the cheque payable to Cats Protection and write “The People’s Friend” on the back of your cheque. Please do not send cash.

Alternatively, you can make a donation over the phone by calling 0800 917 2287 (office hours, Monday to Friday) and quoting “The People’s Friend” Love Darg Campaign or make a donation online by visiting the charity’s website here.

Thank you for your support.

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