Meet The Team: Craig French
I have worked for “The People’s Friend” brand for over 10 years now.
My day-to-day responsibility is to promote our brand to potential advertisers and advertising agencies across the entire UK so that they fully understand what it is that we have to offer.
Loyal Readers
What we do offer is an audience of some of the most loyal readers among the population and we support them by offering them content which they both engage with but more importantly trust!
I look after all of the advertising sales teams which work on “The People’s Friend” from here in Fleet Street, London. We have a lot of interest from different advertisers which want to promote their products and services within the magazine – the sales team however all have a duty to make sure that we feel the advertiser is both trusted and relevant for the readers of the brand. We want to be able to offer readers the chance to purchase items which are suited to them.
We carry a mixture of advertising such as the full page adverts from large companies, inserts – the leaflets which you will find in the middle of the magazine – as well as a noticeboard section of classified adverts which gives small companies or individuals the chance to promote their business if they feel it will be of interest to our readers.
Number One Priority
One of the great things about representing “The People’s Friend” within the advertising industry is that we show strength in producing both a magazine and website which doesn’t just conform to the rest of the market by still having the readers as the number one priority.
Sometimes advertisers or advertising agencies don’t quite understand us – some think we are only sold in Scotland, some think we are a religious magazine & some think we are old fashioned BUT in truth we are none of those things – we have some of the best fiction, interesting content around key areas such as Health & Gardening and a number one readership – and it is my job to make sure I change the mind set of the advertising world to understand this.
If your business is interested in advertising in “The People’s Friend” please get in touch with The advertising team – 020 7400 1065.
